Best Buy Co. has opened a test store near its headquarters in Richfield, Minn. that is patterned on the sleek Apple store outlets, the Wall Street Journal reports.
The new store has a help desk similar to Apple?s Genius Bar that is rimmed with chairs and manned by the company?s black-tied Geek Squad. Customers can also pay for purchases in several locations rather than having to stand in checkout lines at the front of the store.
Best Buy (NYSE: BBY) sells computers, video games, televisions, digital cameras, mobile phones and appliances. The company has 10 stores in the San Antonio area.
Mike W. Thomas covers technology, military, regulatory issues and does small-business reporting/editing.
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