How Tech Giants Are Playing The Icann Domain Game

Icann today revealed a list of nearly 2,000 top-level domain names that businesses and other organizations have applied to own. And while some of the applications are coming from the usual suspects among those who already figure in the domain name business -- 70 from?Top Level Domain Holdings, from example -- it's interesting to note that leading tech companies like Amazon, Google, Apple and Microsoft are taking very divergent strategies about how to approach this new chapter in mapping out the web. Here's a rundown of how these and some others have approached the business of registrations, what they've registered for, and what might be behind it.

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