Opening A Hair Salon Business | Be Smart | Marketing Tools | Salon ...

:? Be Smart

Initial Research

It is important to know what is required of you, your money and time when opening a hair salon business. ?Preparing a plan of action is the single most important thing to do when starting a business.

Many entrepreneurs and salon business owners believe that being a jack of all trades will make your business successful. ?Unfortunately, it?s just the opposite. Being prepared and using your level of discernment will first and foremost save you from a lot of business mishaps and glitches.

Knowing your target audience and defining it can be very tricky if you have not completed your research. Unfortunately, what you think your business should offer does not necessarily define your audience or dictate what they will want.

If your business is a hair salon, you don?t want to target just anyone with hair. ?You need to be more specific. How do you expect your marketing to be effective if you don?t even know who you are targeting?

Let?s take for ?example. ?Hair dressers, similar to general contractors, have a specialty ? one type of service they are exceptional at. If it is hair coloring, hair cutting, extensions, etc ? clarifying this specialty will aid you in targeting your future prospective clientele.

Are you using your greatest stylists? ability and assets to focus and bring in your target customer?

Relationship Building Marketing Strategies

Your business plan should include in its marketing plan an area for customer service. ?Planning to provide good customer service is strategic and is a great relationship builder for the future.

Be sure to keep records of your services and clients the same as patients in the hospital. They will really feel good about the fact that you know their preferences, hairstyles and services they want. But, you need to ask every once in awhile if there are any changes.

In addition, a marketing plan should be important to every salon business owner. You need to plan every step to avoid making as many mistakes as possible. When you plan ahead it gives you the opportunity to look forward instead of backwards. ?You can consistently budget your marketing calendar based on revenue collected and expenses.

A piece of advice I?d like to share with you in regards to opening a hair salon business is ? KNOW YOUR WORTH and know that you are not cheap! People need salons just as much as we need them as clients.

Many of your prospective clients need salons to be able to unwind and have the opportunity to feel good about themselves. With an increase of women in the workforce the need for hair and beauty services increase. ?The sound of the phone ringing for makeovers and pampering is just the thing we love to hear. It feels good, to look good. You can laugh at your salon worries if you follow this simple plan!

To Your Success,

Natalie

Source: http://salonbusinessmarketingtools.com/sales-marketing/opening-a-hair-salon-business-be-smart/

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